Wayfinding Signs
What is Wayfinding Signage?
Wayfinding signs helps people navigate buildings, sites, and public spaces safely and efficiently. From welcoming visitors at the entrance to directing them to their final destination, a well-designed wayfinding system improves the overall visitor experience while reducing confusion.
Whether you need interior wayfinding signage for an office, school, or hospital, or outdoor wayfinding signs for a business park, retail centre, or public space, every sign should be clear, easy to understand, and consistent with your brand.
At Sign Logic, we design, manufacture, and install bespoke wayfinding signs that combine practical navigation with a professional appearance.
Indoor Wayfinding Signs
Indoor wayfinding signage helps visitors navigate your building with ease. From wall directory signs and room signs to hanging signs, floor graphics, and information boards, we create bespoke solutions that improve navigation while complementing your brand.
Outdoor Wayfinding Signs
Types of Wayfinding Signs
We design and manufacture a wide range of custom wayfinding signs to help visitors navigate your building or site. Explore some of our range of custom directional signage below.
Totem Signs
Freestanding signs that provide high-visibility wayfinding and branding at entrances, car parks, and larger sites.
Post and Panel Signs
Durable outdoor directional signs ideal for guiding visitors around business parks, campuses, and commercial sites.
Wall Directory Signs
Help visitors quickly find their destination with clear, professional directory signs for offices, buildings, and public spaces.
Bespoke Plaques
Suitable for indoor and outdoor use, providing a professional solution for building identification, entrances, and notices.
Door Signs
Create clear room identification with bespoke door signs designed to improve navigation and accessibility.
Hanging Signs
Suspended signs that provide clear overhead directions while making the most of available space.
Vinyl Wall Graphics
Combine navigation with visual impact using custom wall graphics, arrows, maps, and branded directional displays.
Floor Graphics
A practical and creative way to guide visitors using branded floor signs, directional arrows, and navigation routes.
Fingerposts
Traditional-style directional signs that provide clear guidance across outdoor spaces, pathways, and large sites.
Wayfinding for Every Industry
Create a professional and welcoming workplace with wayfinding systems that help employees, visitors, and clients navigate your building with ease.
From reception directories and meeting room signs to floor identification and directional signage, we create solutions that improve the everyday experience.
Common applications:
- Reception directories
- Floor directories
- Room signs
- Meeting room signs
- Directional signs
Clear navigation is essential in healthcare environments, such as hospitals, where visitors may be unfamiliar with the building.
Our healthcare wayfinding signs help patients, visitors, and staff find departments, facilities, and key areas quickly while supporting accessibility and a calm visitor experience.
Common applications:
- Department signs
- Reception directories
- Waiting area signage
- Accessible signage
- External directional signs
Help students, staff, and visitors navigate schools, colleges, and universities with intuitive wayfinding systems.
From classroom identification to campus navigation, our signs can incorporate school branding while creating a clear and engaging environment.
Common applications:
- Building directories
- Classroom signs
- Campus maps
- Corridor signage
- Directional signs
Guide customers through your store or retail environment while enhancing your brand experience.
Effective wayfinding signage helps shoppers find key areas, improves customer flow, and creates a more enjoyable visit.
Common applications:
- Department signs
- Store directories
- Promotional displays
- Car park signage
- Directional graphics
Create a seamless guest experience with stylish wayfinding that complements your interior design.
From hotels and restaurants to leisure venues, bespoke signage helps guests navigate spaces confidently while reinforcing your brand.
Common applications:
- Reception signs
- Room identification
- Facility signs
- Menu boards
- Directional signage
Large industrial sites require clear and durable wayfinding systems to improve navigation, safety, and efficiency.
We provide robust signage solutions designed to guide employees, drivers, and visitors around complex environments.
Common applications:
- Warehouse zones
- Loading bay signs
- Safety signage
- Site directories
- Vehicle and pedestrian routes
Help visitors and employees navigate large commercial developments with coordinated external and internal wayfinding systems.
From entrance signage to individual building identification, we create clear solutions that improve the overall site experience.
Common applications:
- Estate signage
- Entrance signs
- Building directories
- Roadside signage
- Parking signs
Looking for Wayfinding Signage?
Our experts are here to guide you through the options and provide a free, no-obligation quotation. Get in touch today!
Testimonials
Our Happy Customers

Emma
Senior Marketing Manager, Polaris Community
“We’ve worked with Sign Logic on several projects and highly recommend them. A friendly, knowledgeable team that consistently delivers quality signage.”






Questions
Frequently Asked Questions
What are wayfinding signs?
Why is wayfinding signage important?
What's the difference between wayfinding signs and directional signage?
Directional signage is one element of a wider wayfinding system. While directional signs point people towards a destination, a complete wayfinding signage system may also include directories, maps, room identification signs, colour-coded zones, and information boards to create a clear navigation journey.
What types of wayfinding signs are available?
We design and manufacture a wide range of custom wayfinding signs, including:
- Wall directory signs
- Directional signs
- Post and panel signs
- Totem and monolith signs
- Room identification signs
- Hanging signs
- Floor graphics
- Information boards
- Maps and orientation panels
Can wayfinding signs be customised?
Yes. Every project is bespoke. We can produce custom directional signs and wayfinding systems in your company colours, branding, typography, materials, and finishes to create a consistent, professional appearance throughout your building or site.
Do you provide both indoor and outdoor wayfinding signage?
Yes. We design, manufacture, and install both interior wayfinding signage and outdoor wayfinding signage, ensuring visitors can navigate seamlessly from external arrival points through to internal destinations.
Do you manufacture and install wayfinding signs?
Yes. We provide a complete service including site surveys, design, manufacture, and professional installation, ensuring your wayfinding signage is finished to the highest standard.
We are Alcumus SafeContractor accredited, with NEBOSH and IOSH trained professionals, and can provide PASMA, IPAF, and CSCS qualified operatives as required.
How much do wayfinding signs cost?
The cost depends on the size of the project, the number of signs required, the materials used, and whether you need indoor, outdoor, or a complete wayfinding system. We’ll provide a tailored quotation based on your requirements.
What areas do you cover?
We supply high-quality signage solutions to businesses across Northamptonshire and the surrounding region, including Northampton, Kettering, Corby, Wellingborough, Daventry, Towcester, Brackley, Milton Keynes, Buckingham, Banbury, Rugby, Leicester, and beyond.Â
We also deliver multi-site signage rollouts, ensuring a consistent, high-quality finish across all locations.
Do you offer supply-only signage?
Yes, we can supply wayfinding signage ready for you to arrange your own installation. Simply let our team know at the time of ordering if installation is not required.

